Ask the Career Coach
Q: I'm applying for an internship at a tech start-up in Toronto. Their website is very relaxed, full of jokes and emojis. Can I start my cover letter with 'Hey guys!'? (Júlia, Brazil)
A: Great question, Júlia. Companies with a casual style still expect a cover letter to be a professional document. It's the first time they 'meet' you, so a friendly but polite tone works best. Try 'Dear Hiring Team' or 'Hello' followed by the manager's name. You can show your personality in the content: talk about projects you enjoyed and why their mission excites you. Once you're hired, you will learn how your colleagues write to each other in chats, and then 'Hey guys' might be perfectly fine there.
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